Logic’s post-retirement plans will change the landscape of rappers.
Rap music caters to the young and eschews the old, but like sports, still finds its share of players unable to walk away from fame. Birthed from the angst of the youth, rap became what it became because of the youth and it remains what it remains because of them. That is why we laugh when we see rappers unable to let the mic go. It’s why Eminem’s anger filled raps seem comedic now rather than brilliant and why, LL Cool J for all his ability, finds himself on the wrong ends of jokes on the internet.
Despite the criticism, we champion people like Jay-Z, Nas, and Black Thought for their ability to rap against the hands of time. When we think of their catalog and material, it’s more than reasonable for them to continue rapping. The thought of them not rapping in some capacity is not even conceivable.
But the new school of rappers, the vanguards so to speak, are breaking all the traditional rap molds before them by openly advocating their retirements for familial connections and peace of mind.
From J. Cole to Donald Glover, more and more rappers are considering retirement while they’re still at their peak. This isn’t the first time that a rapper has talked about retiring. But now, more than ever, it seems to be the fashionable choice to make.
Last month, Logic announced his No Pressure album would be his last, joining a slew of other rappers like Nicki Minaj, J. Cole, and Waka Flocka Flame. The History of Rappers Retiring,
In Logic’s case, he’s leaving rap behind and moving forward with a lucrative record deal, using the platform Twitch to interact with fans and still influence music without the politics and strain that accompanies the business. Logic Signs With Twitch. What makes this interesting is that Logic’s move to Twitch reflects a similar change in post rap options the way Joe Budden’s retirement did.
In a profession where there are no pensions and only the best can afford to retire, rappers are seeing ways to live after rap ends through podcasts, record labels and internet endorsements. For many rappers, these choices give them the best of both worlds, which is the chance to interact with fans while still maintaining autonomy.
Logic’s already ventured into unchartered territory before becoming the first rapper to write a best selling fiction novel. Now that he’s cracked open this deal, don’t be surprised if other rappers and musicians began seeking a similar deal.